What is Holding Your Contents?

How strong is your context?

Most people are running their life, their career, and their business only really focusing on the content, but never taking the time to build or strengthen the context.

When we talk about context verses content, think about a cup that holds a liquid. The cup it self is the context, while what the cup holds is the content. The context are the rules, bounties and limitations that hold together and ultimately determine the integrity of the context.

If you have a weak context, like a Styrofoam cup, and coffee inside that cup, the coffee is much more venerable to external as well as internal forces than if that coffee was is a metal lined, insulated, travel mug with a good base, lid and a handle. The foam cup and be crushed, tipped over or melted very easily compared to a good travel mug. The coffee in the mug will stay in the cup, hot, and fresh through all sorts of bumps, and chaos, while coffee in a foam cup, in the same chaos will get cold, split and contaminated.

In a business, the business entity, the rules, the mission, and the leadership are some of the parts that make up the context. The employees, money, products and services, systems and technology are parts of the content.

If in you life or business, you find that employees, customer, relationships, and money are not working the way you want, leaking out, or are in a constant state of chaos, take a look at the strengthening the CONTEXT that you have or have not set. Once you get the right context in place, everything else works a lot better.